ABOUT US
About Rogue Nation
Rogue Nation was founded in 2015. Since then, we’ve worked hard to create the kind of accessories we wanted to see in the market — simple, functional pieces that make you feel great when you wear them.
We started this journey with our tungsten rings. Built tough, they’re the kind of hard-wearing everyday jewellery that would stand up to whatever was thrown at them. Since then, we’ve branched out with good-looking watches, shirts & wallets.
As much as our product offering has expanded, we stay true to our roots: well-made pieces that make you feel as good as you look. Whether you’re headed out for a fishing trip, hanging with the kids, hard at work or celebrating the big moments in life.
Who is Rogue Nation?
We’re two people; Craig and Joanne. But we’re also a larger collective. Everyone who purchases an accessory in our online store becomes part of Rogue Nation — a community of men (and women) who appreciate nice things and expect value.
Rogue Nation is about daring to be different, wearing style not following fashion, finding your confidence, navigating ageing and welcoming all the ups and downs that come with living life your way. It’s about ageless classics that are made to be worn for years to come. And bloody good-looking gear, obviously.
Why we started Rogue Nation?
Standing with friends and family on either side of a driveway, we watched a hearse take an Uncle on his final ride. Is that it? Is that how it really ends, a slow ride in a hearse? Within days we witnessed a family say goodbye to their sixteen-year-old daughter. Nothing made sense that day. The song the family chose to open the service was “All Eyez On Me” a rap song full of explicits. We loved that they did the service their way. Their focus was on life, not death. Love not appearances.
Days after the funerals, we were unsettled, considering the age-old question “what is the meaning of life?” Spontaneously we purchased a small business Rogue Nation. The brand was created out of passion by a young man in 2015, he put everything into its conception, then a conception of a different kind changed his direction. His wife fell pregnant, and a dream was traded for a regular pay cheque.
We are realising it is time to give less fucks to conforming and complaining about ageing and more appreciation to how privileged we are to be getting old.
We are enjoying what we call the "grey" stage of life. Those sweet years between mid-life and the twilight years. Exhausted from thinking in black and white we are now comfortable with uncertainty, being wrong and not having an opinion. We are not only accepting that we are invisible to the world, but loving the freedom that comes with that!
Symbolic of what Rogue Nation means to us, our first release is Tungsten Mens’ Rings. Tungsten is the the world’s toughest metal; our rings scream “All Eyez On Me”, the collection is of designs that are resilient and bloody good looking.
Craig and Joanne
Founders